Most tools make you figure out how before you've even said what. We flipped it. Krex AI now opens with three goal-first flows — pick the outcome you want, and the flow walks you from idea to a published video. No staring at an empty timeline wondering where to start.
Launch: get a product out the door
You have something to sell and you need an ad now. The Launch flow takes your product — a URL to scrape or images from your catalog — and hands it to the Marketing Copilot, which plans the scenes, writes the script, casts an avatar or your Personal Clone, and builds the ad. You confirm the plan, it renders, captions baked in.
- Best for a new drop, a feature, a promo.
- You bring a product link and a one-line brief.
- You get a finished, platform-sized ad ready to post.
Weekly: plan seven days at once
Consistency beats intensity, but planning a week of content by hand is exhausting. The Weekly flow drafts a reviewable seven-day calendar for your brand — a mix of hooks and angles, one idea per day. Approve the plan, then render and schedule each post on demand.
- The flow proposes a week of content tailored to your product and voice.
- You edit, swap, or drop any day.
- Render the ones you want and let scheduling publish them to your connected accounts.
Pair it with Automation and the whole loop — write, render, schedule — can run on a cadence while you work on the business.
Outcompete: rebuild a rival's winning ad
When a competitor has an ad that's clearly working, you don't have to guess what made it land. The Outcompete flow analyzes a competitor video, breaks down its hook and structure, then rebuilds it as yours — same proven format, your product, your presenter, via the Copilot.
- Study what makes their ad convert.
- Rebuild the structure with your content.
- Out-execute the one competitor who actually matters to you.
It's the targeted companion to the Winning Ads swipe library: browse the field for inspiration, then aim directly at a rival when you need to.
Why goal-first wins
- Less blank-page friction. You declare an outcome; the flow handles the production path.
- Same engine underneath. Every flow runs on the Copilot, so the quality is consistent.
- All the way to published. These aren't just builders — they end at a scheduled, posted video.
- Same simple cost. Each video is one render — 1 credit = 1 video, across Free, Pro, and Studio.
Pick a goal and go. Start from the home page, see everything the flows tap into on features, or read how the Copilot turns a sentence into a finished ad in describe an ad, get a finished video.