If you already live in Claude, you shouldn't have to leave it to run your marketing. The Krex AI Skills pack lets you drive the whole content engine — planning, writing, rendering, scheduling — straight from Claude or Claude Code, over the same API the app uses.
What the Skills pack gives you
Skills are small, composable instructions that teach Claude how to operate Krex AI on your behalf. Once installed, a single sentence can move through the entire pipeline:
- content-coach — the front door you talk to; it calls the others.
- brand-brief — captures your voice, products, and CTA once.
- post-writer — drafts a platform-aware hook, body, CTA, and hashtags.
- post-grader — scores each draft, names the top fixes, and loops until it's strong.
- post-scheduler — pushes finished posts to your connected accounts.
A render skill handles the actual video — avatar, UGC-style talking head, captions, and all — whenever a post needs one.
Why drive it from Claude
The app and the API share one backend, so nothing is second-class about the Claude route. You get the same engine — the Marketing Copilot, the Product Ad wizard, Personal Clones, voice cloning, auto-captions, and multi-language dubbing — but conducted from a chat you're already in.
That matters when you want to:
- Batch by intent. Ask for "a week of Launch posts for my new product" and let the loop produce, grade, and queue them.
- Stay in flow. Draft positioning in Claude, then render and schedule it without switching tabs.
- Wire it into your own automations. Because it's the API, you can call it from scripts, cron, or any agent you build.
Setup, in plain terms
You'll install the Skills pack, point it at your Krex AI account with an API key, and confirm your brand brief. From there, you describe what you want and Claude orchestrates the rest. Pricing stays simple on either path: 1 credit equals 1 video, across Free, Pro, and Studio.
When to use which
- In the app — when you want to see the timeline, tweak captions, or browse the Winning Ads library by eye.
- From Claude — when you'd rather command the engine in language and let it report back.
Most teams end up using both: the app for review, Claude for the heavy, repetitive runs.
The Skills pack turns "make me some ads" into a real workflow you can trust and repeat. Grab a plan with the credits to match, read the setup guide, and start running your content engine from the window you're already working in.