The fastest way to learn what works in your niche is to study the people already winning it. Competitor Analysis helps you do that systematically.
What it does
Competitor Analysis examines competitor accounts and videos to surface what's working for them — the hooks they open with, the formats they favor, and the patterns in how they post. Instead of scrolling through their feed and guessing, you get the signal you need to build content that beats theirs with your own spin.
How to use it
- Open Competitor Analysis and point it at a competitor account or video.
- Run the analysis to extract their hooks, formats, and posting patterns.
- Review what stands out across their best-performing content.
- Identify the angles you can do better or differently.
- Carry those takeaways into your own scripts and renders.
Tips
- Study two or three competitors rather than one, so you can tell brand quirks from real patterns.
- Look for what they repeat — repetition usually means it's working for them.
- Find the gap they're missing and lead with it instead of matching them line for line.
- Combine this with breaking down a single standout clip in Trend Analyzer.
Know your rivals, then beat them — get started or browse proven formats in Winning Ads.