Krex AI

Generation language

Default language for AI-written scripts, TTS voiceovers, and captions. You can still override per-job.

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Marketing Copilot

Chat-driven campaign builder that scrapes your product, plans the video, and renders it — the best starting point when you're unsure which tool to use.

Marketing Copilot is a chat-driven campaign builder and the best place to start when you don't know which tool you need. You describe a goal or paste a product URL, and it does the planning for you, then builds the video.

What it does

You tell Copilot what you want or hand it a product link. It scrapes the brand details, plans the scenes, writes the script, and drafts the captions. Before anything renders, it shows you a plan to confirm, then builds the video through the same render pipeline as the rest of Krex AI.

How to use it

  1. Open Marketing Copilot from the Studio or Tools.
  2. Describe your goal in the chat (for example, "a 15-second ad for my coffee brand") or paste your product URL.
  3. Let it scrape the brand and propose a plan covering scenes, script, and captions.
  4. Review the plan and adjust anything you want in the chat.
  5. Confirm to start the render.
  6. Find the finished video in Projects to download or schedule.

Tips

  • Pasting a product URL gives Copilot the most to work with — it pulls brand details automatically.
  • Be specific about your goal; naming the length, platform, or tone sharpens the plan.
  • Always read the plan before confirming, since that's where you steer the result.
  • If you want hands-on control instead, use the Product Ad Wizard.

Ready to start? get started or explore the Ad Agent.